Meet the owner

Owner of Bonita Valley Auto Care, Bill Ballard

Owner of Bonita Valley Auto Care, Bill Ballard

Hi, my name is Bill Ballard, the owner of Bonita Valley Auto Care. I want to thank you for looking into making my company your new home for auto repair and maintenance. My staff and I are grateful you are here.

You’re probably wondering whether my company is right for you or not. So, I thought I would give you some information and background on who I am and some details about my company.

Brief history

I was raised in the automotive business. My playpen was in service bay #4 at my dad’s gas station garage. My brother, sister and I were always around the shop. I was pumping gas at 8 years old, changing tires at 12, working on cars at 15 and Smog Certified at age 19. I later attended SDSU with business classes. I have lived in the San Diego area all of my life. I am a lifetime surfer too!

I became an ASE Master Certified Automotive Technician many years ago and worked on cars for a long time before owning this business.

Owner Bill Ballard Sufring Picture

Here’s a picture of me surfing the waves in San Diego — click to enlarge

I started this business 13 years ago in 2000. Back then it was just a gas station with only a few service bays. Over the years I have grown the business into a very reputable one that gets most of our business from referrals. Our company has grown mainly because I am very committed to building quality relationships with each customer. We aim to understand your needs and values.

Then, we provide a very high quality service. We simply won’t cut corners to save a buck or make extra profit. It just doesn’t make sense because it affects you negatively. I have only hired good people to work here. Our technicians must be very experienced and must also possess an ASE Certification at least. Including myself, we now have FOUR ASE Master Certified Technicians on staff. Also, our service advisors that help you at the counter are ASE Certified as well. Getting the job done right is very important to me and my staff.


We recently completed a pretty big expansion at the shop. It allowed us to increase the number of service bays by 60%. This now enables us to get more cars completed, and done faster. We really needed the space.

Today, we are proud of our accomplishments. We repeatedly get 100% Customer Satisfaction Ratings from AAA, and we are the only AAA Approved Auto Repair shop in Chula Vista and Bonita. We have also been awarded the ASE Blue Seal of Excellence because of our commitment to automotive service excellence. Additionally, we are an A+ Accredited business with The Better Business Bureau.

Mostly I am most proud when regularly I meet a new customer that comes to us from a referral. I know my staff and I are doing the right things when that happens. We promise to keep it up. We want to deserve your business and will work hard to keep you happy with our people and our company.